Coffee roastery website redesign in Florianopolis

Signs your coffee roastery website needs a redesign

• It is hard to use on a phone.
• It does not make origins, tasting notes and subscriptions obvious.
• You cannot update hours, prices or photos yourself.
• It loads slowly or shows security warnings.

We move your content, keep your domain and email working, and redirect old URLs so existing Google traffic is not lost.

What Florianopolis coffee roasters need on a website

Above everything else, origins, tasting notes and subscriptions.

1. 1Bean origins and notes — this is what they check first.
2. 2Subscription options.
3. 3Wholesale accounts.
4. 4Roast dates.

The hesitation that stops most enquiries in this trade is not knowing whether the coffee suits their brewing method. A site that answers it plainly, before anyone has to ask, converts noticeably better than one that does not.

Competing as a coffee roastery in Florianopolis

This market is winnable. Many competing businesses have weak or neglected online presence, so getting the basics right — accurate listings, real photos, consistent reviews — often puts you ahead of established names.

For roasters in Florianopolis, the practical question is whether a customer searching right now can find you, see origins, tasting notes and subscriptions, and contact you in one tap. Most competing sites in this trade fail at least one of those.

Covering the Florianopolis area

Customers often search by neighbourhood or nearby town rather than by city name. Whatever your actual coverage around Florianopolis is, name those places on your site rather than leaving people to guess.

• Name the specific towns and neighbourhoods you serve around Florianopolis.
• State any travel charge for the edges of your area, before someone enquires.
• Do not create a separate near-identical page for every suburb — it performs worse than one honest area list.
• Make sure your Google Business Profile service area matches what the site says.

What it costs and how long it takes

A starter site for a coffee roastery starts at $749 and is usually live in about a week. Pricing on your own site is normally shown as per bag, with subscription pricing.

The domain is registered in your name, you own the content, and the care plan is rolling monthly with no contract. If you decide you do not need a website yet, we will tell you that too.

Common mistakes we see in this trade

• Hiding pricing, which loses enquiries rather than protecting margin.
• Photos straight from a phone at full size, making the site slow on mobile.
• A contact form nobody has tested in months.
• Opening hours that are wrong on the site, the listing, or both.
• No clear answer to not knowing whether the coffee suits their brewing method.

Frequently asked questions